Africa 2010
It used to be that your journey into broadcast had two paths, depending on where in the world you found yourself – PAL or NTSC, and a little footpath called SECAM. The vehicles were BETA for the highroads, VHS for the rocky ones and UMATIC in the trailer. Many people over several decades selected the appropriate vehicle from the little garage and chose one of the two roads.
Suddenly out of nowhere came PROGRESSSSSS [insert reverb here] and our journey became infinitely more challenging, exciting and confusing at the same time! Enter HD, SD, IPTV, DVBH, DTT, VOD, DVD, BR, Linear TV, Multi-Channels, On Demand, 3DTV and PVR’s. When you have to learn to navigate most professional conversations with a pile of technical acronyms how do you preserve your spark, your gees, your creativity?
R-E-C-A-L-C-U-L-A-T-I-N-G-!
Set aside the anxieties of aspect ratios and resolutions and relax into a soft, comfortable day of rejuvenation with great thinkers from around the globe on the 15th of October 2010 with PromaxBDA Africa. [towels not included]
About Us
Established in 1955, PROMAX is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, Africa, USA, Asia, Australia, New Zealand, Latin America and the UK, Promax/BDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
Every Promax/BDA annual conference brings together creative minds, exploring the future direction of our industry. Each occasion reflects the cultural identity of its location, showcasing the latest technology and developments that will impact on our work, and demonstrating the thinking that will guide us into the future.
Throughout the world the Promax/BDA awards, which are presented in each region, are regarded as the most prestigious awards for creative endeavour in this field. Our reach also extends into the academic community where we identify and nurture the future generation of promotion, marketing and design professionals.
Our membership ranges from senior executives and producers in television, radio and digital media to the designers who market, advertise and strengthen the identity of companies and their output. These are the people who will build your audience, generate your revenue, and exert a major cultural influence across the planet, today, tomorrow and into the future.
