Let me come clean.
I have no idea how to use Netflix, I still watch TV on an actual TV set and Twitter totally freaks me out!
But give me a break – I’m old school.
I didn’t use computers at school. I researched from books in the Library. I created images using things like pencils. Back in 1994 I had mastered my mediums, but in 2014 it seems those skills no longer count for sh*t!
I guess change is the only constant.
Today with every new media platform and device, where and how our audience receives our stories is constantly changing. So where and how we tell those stories must continue to adapt.
But its not only the mediums of communication that are changing, its our audience too. Gone are the days of passive consumers, today our audience are savvy creators of content, curators of cool and broadcasters in their own right, more connected to the rest of the world than ever before.
This year's theme "EVOLUTION" at the PromaxBDA Africa conference will look at new ways to get our message out into our ever-broadening and fragmenting world.
To keep our audience involved we have to evolve. Adapt or die!
Chairman PromaxBDA Africa 2014
PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.