Topic: World Gold (Warning: contains traces of absolute genius)
Your 60-minute romp through the inspiring, sublime, sometimes bat-shit creative offerings from across the globe. Be wowed, be stirred, be spitting feathers that you didn’t think of that absolute game-changing idea.
Who knows, after this little lot, maybe you will…
Lisa is a Creative Director/Writer who has headed up teams both in the UK and Australia – where she led Promax ANZ’s ‘Creative Team of the Year 2019’ at Foxtel. She has also worked at Discovery Channel, Comedy Channel and Channel 9. She was named Australia’s ‘Creative of the Year’ at the Astra awards, has picked up over 50 Promax awards, Clio awards, Kinsale Sharks and a Cannes Lion. She is currently taking time out to write her first novel. Slowly.
She loves courageous creative – she who dares, wins! She also loves to play the ukulele and drink tea. Never at the same time.
Time: Wednesday, 4th November 2020, 10AM (SAST)
Topic: Best Practises 2020
Strategist and industry thought leader Lee Hunt shares his timely and informative round-up of the strategies, tactics, tools and ideas that are reshaping our business.
- How pandemic messaging is changing promo scheduling strategies, and what that means for entertainment brands
- New competitive and cross-channel strategies from linear networks and streaming platforms
- Micro and macro creative breakthroughs
- Z-Axis vs. 360 marketing
Lee Hunt is Founder, Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, content architecture, competitive analysis, and personnel training for entertainment brands. He is also Partner, CMOintelligence, the monthly syndicated service that tracks and analyzes the on-air marketing of 24 GE networks, 8 streaming services, and 7 kids channels and Partner, CMOmarketplace, the online exchange connecting buyers and sellers of creative services.
Time: Monday, 2nd November, 2020, 4PM (SAST)
Topic: Where Next for Promos?
A provocative look at why promo campaigns in 2020 still look remarkably similar to how they did 30 years ago considering both the environment they are viewed in and audience behaviour have shifted so radically. This stimulating session takes you through ground-breaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.
Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.
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Time: Thursday, 15th October, 2020, 10AM (SAST)
Topic: How to get the best performance from your Voice Over Artist with Brent Allen Hagel
Award winning V/O guru Brent A. Hagel will be covering direction styles, trigger words, and working the microphone per genre of promo.
Brent will be joined by two leading V/O Artists – Kudi Maradzika and Tumisho Masha.
Time: Thursday, 17th September 2020, 4:00PM (SAST)
Topic: Creating Engaging Content, Through Multiple Mediums
Description: In this talk, Romaine will share his processes as a multi-faceted creative, and how he utilises film, visual effects, photography and motion design, to create engaging content and tell stories for audiences world wide.
Motion Graphics Design, Creative Direction, Videography
Romaine is a multi-disciplined creative, with over 10 years of experience, specialising in video, motion graphics and design. Working in Advertising, Tech & Film, Romaine has honed his craft and creative language across a myriad of applications and briefs.
From Visual Effects, UI Design, Photography, Film and Creative Direction, Romaine has been able to adapt his approach and creative language accordingly to deliver unique and cutting-edge content.
Time: Thursday, 3rd September 2020, 10:00AM (SAST)
Topic: Audiences, Empathy and Marketing: Covid Edition
Description: In this unprecedented time of global pandemic how do you sell without seeming insensitive? Join The Brief Doctor’s Tim Hughes for a journey of empathetic communications from around the TV world. See some of the stand-out spots that emotionally connect with their audience, and take part in a live workshop to super-target your viewers and get your fans to tell your brand story for you.
Hosted by: Samira Gerin-Singh
Founder, The Brief Doctor
Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. He is a lifetime achievement award–winner, and former chair of Promax UK.
Time: Monday, 20th July 2020, 10:00AM (SAST)