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Digital Prophet

“Artist, globe trotting speaker and market seeker, he is a storyteller who identifies emerging trends, and inspires clients to think differently.” – Forbes

David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known for his performative persona and his bold and polarizing moniker, the digital prophet, Shingy is a multidimensional creative who specializes in advising clients about inventive and effective approaches to optimizing brand value within the digital landscape. He is passionate about educating big brands about the unique opportunities afforded by emerging digital, social and mobile technologies.

Shingy has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He served as Verizon Media’s digital prophet and prior to that, AOL’s European head of media and marketing responsible for 11 countries.

In Real Life

A lot has changed since Shingy last presented to Promax. More people are becoming connected to themselves and to the world and we are not just thumbing through life. The fragility of connection was proven as the world shut down in just 5 weeks in 2020 and everything we learnt is up for grabs. While the world got quiet, Shingy got busy. He has much to say on the way we work, manage, play, grow and position for the future. He also interviewed some of the most brilliant brands (from Unilever, Smuckers, Diageo, Barbie and even Tik Tok star and musician Jason Derulo) to better understand how they were addressing change, innovation and leadership throughout the constant state of fuzzy. Get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and what’s next on the digital journey roadmap.


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