Bron Schultz is currently Content Discovery Manager at DStv, working within the newly formed Content Discovery team, defining and delivering new ways to guide customers to the content they prefer by personalizing customer journeys across all available platforms. This allows her to combine her experience and expertise in both traditional and digital Marketing and Promotional disciplines as well as her in-depth understanding of the back-ends and hardware involved with the Broadcast and OTT delivery of Television. Before this Bron was an Executive Creative Director, winning awards both locally and internationally and leading multi-award-winning teams to stretch their imaginations and problem-solving abilities to deliver ground-breaking campaigns. She holds a BBA in Strategic, Project and Financial Management as well qualifications in Digital Marketing and Business Leadership.
Webinar: Where Next for Promos?
Hosted by Bron Schultz
Speaker: Charlie Mawer
A provocative look at why promo campaigns in 2020 still look remarkably similar to how they did 30 years ago considering both the environment they are viewed in and audience behaviour have shifted so radically. This stimulating session takes you through ground-breaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.
LIVE on Thursday, 15th October, 2020, 10:00AM (SAST)
Proudly sponsored by
Webinar: The Future of TV Branding
Four years on from a provocative call to the industry to change up their channel branding and marketing to reflect a modern media world, Charlie Mawer returns with a new rallying cry for TV branding – and TV brands – in an online TV universe.
The session will cover broadcast brands and what they need to do to keep relevant in a streaming-first future, as well as look to the OTT heavy-hitters to see what they are failing to learn despite 50 years of lessons in entertainment navigation. If you’re interested in finding out about best practice branding for 2020 and beyond, this session is for you.
LIVE on Thursday, 20th August, 2020, 10:00AM (SAST)
Proudly sponsored by