Steve is an unusual type of businessman. In an industry that seemed to have run out of inspirational stories, he stepped in and wrote a new chapter. Now, his X3M Ideas Group, which he founded in 2012, has become the yardstick for a new generation of Nigerian creative entrepreneurs.
For more than 23 years Steve has been helping to create some of the most iconic marketing works on the continent. You might remember the “Proudly Nigerian” campaign for British American Tobacco, the “Now You’re Talking” campaign for Etisalat, “You Need A New Bank” campaign for Diamond Bank and many others.
He continues to represent Africa on the global stage, having been a member of the jury at the New York Advertising Festival, the Loeries, and African Cristal Awards. He has also been a speaker at the Cannes Lions Festival and one of Adweek’s Top 100 Creatives in the world 2019.
He is currently the President of the Association of Advertising Agencies of Nigeria, and member of the board of International Advertising Association, Nigeria.
SESSION COMING SOON…
Manager Africa Originals Series
Dorothy Ghettuba is Netflix’s Manager of African Series. In May 2019, Kenyan President Uhuru Kenyatta appointed her to chair the Kenya Film Commission for a three year period.
The commission was established in 2005 to develop a vibrant local film and TV industry and position Kenya as a preferred filming destination for sustainable wealth and job creation. Dorothy is the founder and CEO of the Nairobi-based Spielworks Media, an African production company launched in 2009.
Through her experience she is dedicated to developing creative talent, creating quality content and telling authentic African stories that resonate and engage audiences.
REPRESENTATION MATTERS: MORE PEOPLE DESERVE TO SEE THEIR LIVES REFLECTED ON SCREEN
Catch Netflix lead for African Series, Dorothy Ghettuba, as she answers 20 questions in 21 minutes! At Netflix, we believe that good stories can come from anywhere and be loved everywhere and that everyone deserves to see their lives reflected on screen. Throughout the 20 questions in 21 Minutes (for 2021), Dorothy will share her insights & experience on how, through her work at Netflix, she ensures that our African stories are reflective of the many communities we serve while also reflecting the universal truths that ensure the stories cross borders and ultimately, bring the world communities that much closer to each other.
Founder, Lee Hunt LLC
Lee Hunt is a strategist, trainer and industry thought leader. He is the founder of CMOintelligence, the syndicated service that tracks and analyzes the on-air marketing of 43 linear and streaming services and a partner in CMOmarketplace, the online portal that connects buyers and sellers of creative services. Lee also runs Lee Hunt LLC, a strategic consultancy for entertainment brands.
LEE HUNT’S NEW BEST PRACTICES 2021
Lee returns with his of round-up of the strategies, tactics and creative ideas that are changing our business. For 20 years, Lee has presented his annual PROMAX session around the world. In 2021, realizing that the industry was changing too quickly for a single annual presentation, Lee began publishing his monthly New Best Practices at CMOmarketplace.com.
PROUDLY SPONSORED BY:
Vikki Stephenson is a Senior Creative, Consultant and Speaker with 20 years experience making award-winning campaigns for the BBC’s highest profile brands: Planet Earth II, Dracula, Panorama, CBeebies. Her work has been recognised internationally, winning 35+ industry awards – most since becoming a mum and working part-time.
From raising awareness of important topics like 9/11, the Rwandan Genocide and Disability to nurturing children’s creative potential, Vikki is happiest when storytelling meets purpose. She instigated the BBC’s ‘Stay at Home’ response to Covid lockdown, using comedy to convey a serious message. She’s interviewed Sir David Attenborough and Hans Zimmer, collaborated with Sigur Ros and her Global ‘Top of the Hour’ for BBC News 24 was the most broadcast sequence on British TV in 2005. A veteran of fighting a good concept’s corner, Vikki is also a champion. She passionately believes in empowering others, from mentoring developing talent to providing creative guidance to under-represented teens for the Ideas Foundation. She is a Promax Judge, Ambassador for Every Child Needs A Mentor and a vocal advocate for working mums in the industry.
Inspiration, Innovation & Things I Learnt the Hard Way
After more than 20 years learning her craft the hard way, Vikki takes us through her career from production assistant to multi-award winning Senior Creative entrusted with the BBC’s biggest brands. She’ll explore tips and tricks of creating great promos and the back stories behind award-winning campaigns like Dracula and Planet Earth II. Ending with her ‘Ten Tenets of Creativity,’ Vikki’s talk will empower, inspire and galvanise you to take more risks, celebrate your achievements and enjoy the ride along the way.
On Air and Creative Services Manager
The Walt Disney Company Africa
Pippa Tshabalala is the On Air and Creative Services Manager at The Walt Disney Company Africa, where she oversees the On Air team, producing promos, marketing creative and graphics for Disney Africa’s stable of brands, including FOX, Disney Channel, National Geographic and ESPN. Previously she was the On Air Manager at ViacomCBS Africa. Pippa has a diverse background in television, animation, video games and academics, having worked as a lecturer, television presenter, magazine editor and a content and promo producer. She is an award winning creative and her accolades include speaking at TEDxSoweto, being named as one of Mail & Guardian’s Top 200 Young South Africans and being listed on BrandSA’s 40 under 40.
Gold. The colour of warmth. The colour of sunshine. The colour of “holy shit, that was amazing!” Whether it’s an outstanding performance by an Olympic athlete, or a creative execution that makes you wish you’d thought of it/worked on it/paid someone for it – we all recognise gold as something to aspire to.
Sit back and prepare to be wowed and inspired by some of the best creative our industry has to offer.