The battle between linear and streaming continues in this year’s New Best Practices but with new contenders and platforms: FAST channels, vMVPDs and Connected TVs — all vying for viewers.
Lee Hunt analyses who’s doing the best job of acquiring viewers, promoting content and keeping audiences coming back for more. We’ll review the new strategies, breakthrough tactics and first-rate creative that are re-shaping the way viewers make choices and media brands market entertainment.
When Disney+ launched in 2019 to take on Netflix, content spending in the U.S. skyrocketed as HBO Max, Discovery+, Peacock and Paramount+ soon joined the streaming party. But in April 2022, everything suddenly changed and The Great Pivot began. Endless content spending and chasing subscribers reshaped the industry. Here’s how it happened and what we can expect going forward.
Lee Hunt is a New York-based strategist and industry thought leader for media companies around the world. His success in launching and positioning entertainment brands. in addition to his ground-breaking work in audience management, have set many of the standards for our industry. Lee is also editor-in-chief of CMOintelligence, the syndicated service that tracks and analyzes the on-air marketing of more than 125 linear & streaming services. leehunt.comcmointelligence.com
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