Executive Creative Director of Red Bee Charlie Mawer’s 2019 keynote, “Future of TV Branding,” issued a challenge to streamers: build more distinctive brands.
Four years later, he’s back to see how they did.
In this session, Mawer will examine everything from streaming
platform UI and UX, to out-of-home, to social tone of voice.
The big question he’ll help you answer:
in a streaming world, is your brand distinctive enough?
Charlie Mawer, Executive Creative Director, Red Bee has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for broadcasting clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, AppleTV+, and Discovery Networks. He has also worked extensively across other sectors including fashion and sport. Charlie’s many creative awards include Promax, Creative Circle, BTAA, D&AD awards and a BAFTA nomination. A former chair of Promax UK, he has lectured widely including for TedxTalks, the BFI and D&AD. He co-authored the TV Brand Builders, the definitive guide to global best practice in television design and regularly leads conference sessions on the topics of branding, design and creative communications.
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