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Past Webinars

Catch up on the webinars you missed!

Following Charlie’s hugely popular first session, we bring you……

Topic: Where Next for Promos?

Description:

A provocative look at why promo campaigns in 2020 still look remarkably similar to how they did 30 years ago considering both the environment they are viewed in and audience behaviour have shifted so radically. This stimulating session takes you through ground-breaking promotional strategies and shows how brands and broadcasters have used new techniques to engage with audiences beyond traditional trailer edits.

Host:

Bron Schultz
Manager, Content Discovery
Multichoice
Speaker:

Charlie Mawer
Executive Creative Director
Red Bee


Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.

Proudly sponsored by      

Time: Thursday, 15th October, 2020, 10AM (SAST)

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Topic: Taking the leap from VFX to Directing and Producing Feature Films and TV

Description:

In this Keynote I take you all into a visual, raw, deep dive journey on how I took the leap from a VFX career to film / TV directing and producing, and how just when I thought I had made it, Covid-19 hit and how I had to think outside the box to get where I am today with directing and producing animated series and feature film.

Hasraf ‘HaZ’ Dulull came from a VFX background before being known as a Director for his breakout sci-fi indie feature film – THE BEYOND, which was released by Gravitas Ventures, and premiered at #2 on the iTunes charts before trending on Netflix and fully recouping its budget quickly and becoming a profitable feature film.  His second feature film 2036: ORIGIN UNKNOWN, which starred Katee Sackhoff (Battlestar Galactica, Another Life) earned a limited theatrical release in the US before landing on Netflix.

Proudly sponsored by   

 

Time: Thursday, 1st October 2020, 10:00AM (SAST)

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Topic: How to get the best performance from your Voice Over Artist with Brent Allen Hagel

Description:

Award winning V/O guru Brent A. Hagel  will be covering  direction styles, trigger words, and working the microphone per genre of promo.

Brent will be joined by two leading V/O Artists – Kudi Maradzika and Tumisho Masha.

Speaker:

 

Time: Thursday, 17th September 2020, 4:00PM (SAST)

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Topic: Creating Engaging Content, Through Multiple Mediums

Description: In this talk, Romaine will share his processes as a multi-faceted creative, and how he utilises film, visual effects, photography and motion design, to create engaging content and tell stories for audiences world wide.

Speaker:

Romaine Reid
Motion Graphics Design, Creative Direction, Videography

Romaine is a multi-disciplined creative, with over 10 years of experience, specialising in video, motion graphics and design. Working in Advertising, Tech & Film, Romaine has honed his craft and creative language across a myriad of applications and briefs.

From Visual Effects, UI Design, Photography, Film and Creative Direction, Romaine has been able to adapt his approach and creative language accordingly to deliver unique and cutting-edge content.

Time: Thursday, 3rd September 2020, 10:00AM (SAST)

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Topic: The Future of TV Branding

Description:

Four years on from a provocative call to the industry to change up their channel branding and marketing to reflect a modern media world, Charlie Mawer returns with a new rallying cry for TV branding – and TV brands – in an online TV universe.

The session will cover broadcast brands and what they need to do to keep relevant in a streaming-first future, as well as look to the OTT heavy-hitters to see what they are failing to learn despite 50 years of lessons in entertainment navigation. If you’re interested in finding out about best practice branding for 2020 and beyond, this session is for you.

Hosted by: Bron Schultz

Speaker:

Charlie Mawer
Executive Creative Director
Red Bee
Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.

Proudly sponsored by      

Time: Thursday, 20th August, 2020, 10:00AM (SAST)

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Topic: How to be Brave 

Description: Will you risk coming to hear Eoin talk about taking creative risks? Sounds risky.

Speaker:

Eoin McLaughlin
Creative Director, Channel 4 / 4Creative
I work at 4creative, where I’m responsible for managing the creative department. 4creative is one of the best in-house agencies in the world, having won four D&AD black pencils, a BAFTA and stuff like that. We write and produce provocative and innovative work across all Channel 4 brands and services. It’s a pretty fun job.

Time: Monday, 3rd August 2020, 10:00AM (SAST)

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Topic: Audiences, Empathy and Marketing: Covid Edition

Description: In this unprecedented time of global pandemic how do you sell without seeming insensitive? Join The Brief Doctor’s Tim Hughes for a journey of empathetic communications from around the TV world. See some of the stand-out spots that emotionally connect with their audience, and take part in a live workshop to super-target your viewers and get your fans to tell your brand story for you.

Hosted by: Samira Gerin-Singh

Speaker:

Tim Hughes
Founder, The Brief Doctor
Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. He is a lifetime achievement award–winner, and former chair of Promax UK.

Time: Monday, 20th July 2020, 10:00AM (SAST)

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