"Avengers.... Assemble!" for Promax Africa 2023!
Promax Africa 2023 Chair Koo Govender
Last year was all about embracing new beginnings and navigating the digital realm that became our reality. The pandemic reshaped our lives, pushing us to adapt and explore new ways of storytelling and content delivery.
Enter the Multiverse: Everything, Everywhere, All at once!
In Africa, our heroic leap to action is one that requires a little more agility than your average hero. Our mission is the same as communicators around the world, but our superpower has always been our ability to do more with less.
As the world faces an economic disaster only the most nefarious villain could have conjured up, doing more with less may just be the superpower the world needs. Yes, we have access to a multiverse worth of digital tools, platforms, channels and audiences. But now, we need to work smarter not harder as budgets shrink and expectations grow.