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Awards

List of award categories
Section
cat. #
CATEGORY TITLE
Description
Submission Video Quantity
Duration
Themed
14
BEST USE OF HUMOUR IN PROMOTION
Any on-air or on-platform promotional spot that demonstrates an effective use of humour to deliver its message.
Single Entry
1
190 secs
Themed
15
MAMA AFRICA AWARD PROUDLY SPONSORED BY VIACOMCBS NETWORKS AFRICA
An award given for a piece of work (Promo, Title Sequence, Print, Website, Idents, Logos, Piece of content or Branding Design) that exudes ‘Africanness’. This piece of work is tailored specifically for an African audience. It strikes a chord of familiarity within the market that no US-centric or Euro-centric work can by celebrating the uniqueness of culture in Africa.

This category is only for creative work created entirely on the African continent.

Single Entry
1
4 Mins or 2MB (PDF for print)
Themed
16
BEST PROMO NOT USING PROGRAM FOOTAGE
Any on-air or on-platform promotion spot NOT using any program footage.
Single Entry
1
90 secs
Themed
17
BEST PROMO ONLY USING PROGRAM FOOTAGE
Any ‘cut from show’ on-air or on-platform promotion spot only using program footage (may contain packshot and limited full frame in promo graphics). No shot or purchased footage, complex design or compositing allowed.
Single Entry
1
90 secs
Themed
18
SOMETHING FOR NOTHING
Any promotion that demonstrates creative excellence and strong communication, where the idea exceeds the budget. The budget should be no more than R30,000 excluding staff costs but including shoot, audio, edit and design costs.

A budget does not have to be submitted, we ask you to respect the spirit of the award and keep it cheap and creative. The entry will be disqualified if the judges believe the budget has been exceeded.

Single Entry
1
90 secs
Craft
19
BEST MUSIC COMPOSITION
Any on-air promo, or on-platform promo, interstitial, title sequence or channel ID’s using music composed specifically for that project. Must be an original composition and may not be a re-score of an existing piece of music.
Single Entry
1
120 secs
Craft
20
DStv / M-Net BEST EDITING
Any on-air promo, or on-platform promo, interstitial or title sequence that demonstrates innovative editing. May include limited graphics but should demonstrate the artistry of the edit.
Single Entry
1
3 Mins
Craft
21
BEST SOUND DESIGN
Any on-air or on-platform promo that demonstrates creative use of music, sound effects, and/or voice.
Single Entry
1
120 secs
Craft
22
BEST COPY / SCRIPT WRITING
Any on-air or on-platform promotion or print copy that demonstrates excellence in the craft of original writing.
Single Entry
1
190 secs or 2MB (PDF for print)
Craft
23
BEST DIRECTING
Any on-air or on-platform promo or program title sequence that demonstrates effective directing of custom shot material.
Single Entry
1
3 Mins
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