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Awards

Section
cat. #
CATEGORY TITLE
Description
Submission Video Quantity
Duration
Adsales Marketing Interactive Digital
26
SOCIAL MEDIA CAMPAIGN FOR A CHANNEL, PLATFORM OR PROGRAMME PROUDLY SPONSORED BY OPENVIEW
The most creative, innovative and effective use of digital media, social media and/or a community-based website that effectively promotes and markets a programme, network, channel, station or platform online or on- air. (Examples include: Instagram, Snapchat, Facebook, YouTube, Twitter, etc.) Please submit video walk-through or case study highlighting entry execution and accomplishments. Submit as an archived interactive material via video upload  /demonstrations video. No URLs will be accepted.

Campaign Entry.
Min. 1, Max. 3
Max. 4 Mins 30 Secs Each
Adsales Marketing Interactive Digital
27
USE OF CELEBRITY/INFLUENCER/TALENT USING SOCIAL MEDIA
Integration of a celebrity, influencer or talent (local or international) as part of a social media campaign. Entries will be judged based on how the talent is leveraged to promote any programme or series of programmes in any category (drama, comedy, holiday, PSA, sport etc.). Video only. Minimum 1, maximum 3, related items per entry.

Campaign Entry.
Min. 1, Max. 3
Max. 4 Mins. 15 Secs Each
Adsales Marketing Interactive Digital
28
BEST OUTDOOR OR PRINT AD
Any outdoor billboard or poster or print or press advertising, promoting a program, channel, streaming platform or service including Transit, Billboard, Adshel etc.

Single Entry.
1
2MB PDF or MP4
Adsales Marketing Interactive Digital
29
BEST INTEGRATED TVC
A Client funded TVC that integrates a sponsor/consumer brand with a Network, Channel, Programme, Streaming service.

Single Entry.
1
4 Mins
Adsales Marketing Interactive Digital
30
BEST INTEGRATED MARKETING CAMPAIGN FOR A PROGRAMME / CHANNEL / PLATFORM PROUDLY BROUGHT TO YOU BY SABC
Any integrated marketing campaign for a program, channel or platform that uses at least 3 mediums. Minimum 3, up to 6 related examples - One must be an on-air or on-platform video spot.

Campaign Entry.
Min. 3 Max. 6
Max. 2 Mins 30 Secs Videos and/or 2MB per PDF
Adsales Marketing Interactive Digital
31
BEST BRAND PROMOTION FOR GROUP OF CHANNELS
Any individual brand promotion showcasing more than one channel in a network/group/platform.

Single Entry.
1
90 Secs
Adsales Marketing Interactive Digital
32
NATIONAL GEOGRAPHIC BEST PUBLIC SERVICE ANNOUNCEMENT / COMMUNITY SPOT
Any on-air or on-platform spot aimed at supporting or exposing a community related matter. Must have been produced or commissioned by a broadcast channel, platform or streaming service to support the community matter or initiative.

Single Entry.
1
90 Secs
Adsales Marketing Interactive Digital
33
BEST RADIO PROMOTION
Any radio ad or radio initiative designed to promote a TV program, channel or platform or streaming service. (MP3 audio must be embedded in a video, and submitted as a video upload).

Campaign Entry.
Min. 1, Max. 3
120 Secs Each, Max. 3 Mins.
Adsales Marketing Interactive Digital
34
BEST PROMOTION FOR A STREAMING SERVICE
A single video-based TVC or Promo for a Streaming service that offers standalone online subscription packages or movies to rent or own or is a Value-Added Service to a Pay TV service.

Single Entry.
1
90 Secs
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