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Samira Gerin-Singh

Head Of On Air & Creative Services
Fox Networks Group Africa


A passionate and award-winning creative mind, success seeker, and respected media professional, Samira Gerin-Singh is fueled by everything broadcast, from storytelling and content creation, to marketing and audience behaviours.

With over 10 years broadcast marketing experience, Samira began her career as a promo producer at a creative agency, winning the first ever PromaxBDA Africa Rocket Award. Samira went on to become Creative Director on M-Net Africa and M-Net Series accounts. In 2012, she consulted at an emerging promo company, helping to structure and develop their team and operations, before ultimately joining Fox Networks Group Africa as the Head of On Air and Creative.

Working on Fox and National Geographic television brands in Africa, Samira writes, markets, creative directs and manages a team of specialists, that she prides herself in developing into well-rounded “creative thinkers”.

Session: Disruption – Buzzword or Buzzworthy

With “disruption” touted to be the new normal, brands are all clamoring to be the square peg in the round hole; the Steve Jobs of the promo world; the Black Panther of content creation.

But, disruption without purpose- clever disruption, discerning disruption- is just more noise.

With limited budgets, rapidly growing viewing alternatives and more elusive audiences, how do we get our voice heard above the cacophony of “pick me’s”? Or more fittingly, where do we boldly go that no one else dares?

The rules: innovate, explore, take risks and be the creatives you’ve always wanted to be.