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Samira Gerin-Singh

Head of On Air & Creative Services
Fox Networks Group Africa


Samira Gerin-Singh is the Head of the On Air and Creative Services department for FOX Networks Group Africa, responsible for National Geographic, National Geographic Wild, FOX, FOXlife and FOX Sports brands on the continent.

While her portfolio includes brands across entertainment, factual and sports genres, Samira’s work is grounded in National Geographic’s ethos of “Entertainment with Purpose” which she believes should be at the heart of everything we do and create.

She is a local and international award-winning creative with over 14 years of experience working both in creative agencies and broadcast networks as a promo producer and later creative director. At FNG Africa, she has been involved Empire’s Taraji P. Henson and Terence Howard SA tour in 2016, overseeing the ratings-driving featurette covering their visit; coordinated the inaugural FOX Sports Africa Boxing event in Nairobi in 2017 and launched the first ever National Geographic interactive exhibition in Africa earlier this year.

Samira has spoken at The Promax Conference in New York in 2018, as well as at Promax Africa in 2017 and 2018.

Panel Session: The State of Our Art

This is the ‘State of our Art’ and the five amazing women on this panel discussion will offer their five, differing views on what is happening in our local and the global market-place and how this is driving each of them to find new answers to old questions.

Between them, they offer views from international channel marketing and on-air, local channel and local content marketing as well as Pay TV platform and content discovery marketing perspectives; on how their unique points of view and skill-sets are rising to the challenge of the ever-evolving industry and viewer landscape.