Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, on-air architecture, competitive analysis, and personnel training for television networks and media companies around the world.
Lee is a strategist, trainer, and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience management have set many of the standards for our industry.
Lee began his career on the client side in the 1980s, launching and branding Lifetime, VH1 and TNT. In the 90’s he founded one of TV’s most successful creative services agencies, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish. In 2001 Lee launched the strategic consultancy, Lee Hunt LLC.
Session One: New Best Practices 2018
Lee presents an extended and updated version of his annual round up the strategies, tactics, and creative—from portfolio promos to reverse episodics to six-second promos in 30 second breaks, we’ll take a look at the new ideas that are changing our business.
Session Two: Cross Platform Messaging
Lee will present the findings of his two-year study on how linear networks are moving viewers to new platforms—MVPD VOD (on demand via set top box), TVE (authenticated viewing on mobile, tablet, PC), connected devices (Roku, AppleTV, Playstation, etc), and OTT (Netflix, Amazon, CBS All Access, etc). The goal of the study was to determine the best practices for cross-platform messaging on linear, on-demand, D4, digital advertising and social media platforms from a brand, business and behavioural perspective.