Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, on-air architecture, competitive analysis, and personnel training for television networks and media companies around the world.
Lee is a strategist, trainer, and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience management have set many of the standards for our industry.
Lee began his career on the client side in the 1980s, launching and branding Lifetime, VH1 and TNT. In the 90’s he founded one of TV’s most successful creative services agencies, Lee Hunt Associates. In 1999, he sold LHA to the digital services company, Razorfish. In 2001 Lee launched the strategic consultancy, Lee Hunt LLC.
Session One: New Best Practices 2018
Lee presents an extended and updated version of his annual round up of strategies, tactics and creative, including findings from his two-year study on how linear networks are moving viewers to new platforms while keeping them loyal to their channel brand.
Session Two: Keeping Channel Brands Relevant in a Title-Driven World
As our content moves to different platforms, show titles often overshadow network and distribution brands. Beyond traditional brand campaigns and idents, how are smart channels making sure their brand stays top of mind? Lee’s rounded up some of the best examples of networks integrating their brand into different kinds of promos in fun, effective and entertaining ways.