Donne Henry heads up the Group: Events & Brand Experiences at the South African Broadcast Corporation. Driving the Evolution of Brand Experiences in a rapidly changing world, one driven by advances in technology, design and social expectations to ensure that the SABC remains relevant within a competitive market, is what fills her day.
She started her career at a Below-The-Line Advertising Agency in KZN, working on multiple brands for Unilever, British American Tabacco and Simba. She then cut her teeth within the broadcast sector taking up a position as Public Relations Manager at East Coast Radio. It seems the broadcast bug bite is strong as she moved over to SABC where she has remained for more than 10 years, taking up positions as Marketing Manager, Stakeholder Engagement Manager and Group Events & Brand Experience Manager, the position she currently holds.
Her career has afforded her the opportunity to work on some of the greatest partnerships to allow South African’s a once in a lifetime experience, like Is’Thunzi Sabafazi which featured Oprah Winfrey as keynote speaker; Global Citizen Festival which saw JayZ, Beyonce and some of the greatest international icons come together for global impact. She’s worked with organisations like the Nelson Mandela Foundation on the Annual Mandela Lecture at which the former US President Obama gave the keynote address. She’s worked with the SABC Foundation, the UN, the Elders Foundation and many similar organisations to give a voice to those unsung heroes which strategically positions the SABC favourably.
Panel Session: The State of Our Art
This is the ‘State of our Art’ and the five amazing women on this panel discussion will offer their five, differing views on what is happening in our local and the global market-place and how this is driving each of them to find new answers to old questions.
Between them, they offer views from international channel marketing and on-air, local channel and local content marketing as well as Pay TV platform and content discovery marketing perspectives; on how their unique points of view and skill-sets are rising to the challenge of the ever-evolving industry and viewer landscape.