Bron Schultz is currently Content Discovery Manager at DStv, working within the newly formed Content Discovery team, defining and delivering new ways to guide customers to the content they prefer by personalizing customer journeys across all available platforms. This allows her to combine her experience and expertise in both traditional and digital Marketing and Promotional disciplines as well as her in-depth understanding of the back-ends and hardware involved with the Broadcast and OTT delivery of Television. Before this Bron was an Executive Creative Director, winning awards both locally and internationally and leading multi-award-winning teams to stretch their imaginations and problem-solving abilities to deliver ground-breaking campaigns. She holds a BBA in Strategic, Project and Financial Management as well qualifications in Digital Marketing and Business Leadership.
Panel Session: The State of Our Art
This is the ‘State of our Art’ and the five amazing women on this panel discussion will offer their five, differing views on what is happening in our local and the global market-place and how this is driving each of them to find new answers to old questions.
Between them, they offer views from international channel marketing and on-air, local channel and local content marketing as well as Pay TV platform and content discovery marketing perspectives; on how their unique points of view and skill-sets are rising to the challenge of the ever-evolving industry and viewer landscape.