Samira Gerin-Singh

Fox Networks Group Africa
Head of On Air & Creative Service

A passionate and award-winning creative mind, success seeker, and respected media professional, Samira Gerin-Singh is feulled by everything broadcast, from storytelling and content creation to marketing and audience behaviours.

With over 10 years broadcast marketing experience, Samira began her career as a promo producer, winning the first ever PromaxBDA Africa Rocket Award, before becoming Creative Director on the M-Net Africa and M-Net Series accounts.

In 2012, she joined Fox Networks Group Africa as the Head of On Air and Creative, working on Fox and National Geographic television brands on the continent.


1 Movie 5 Promos

Do you know what your channel sounds like? What it looks like? In other words, how well do you know your brand and more importantly, your target audience?

In this session, see practical examples of how to find your brand voice as the best of the best take on one movie in five different ways.

Five local PromaxBDA Gold winners will each make a different promo for the same movie. It is not a competition but a challenge to make the best promo according to the brief. Each promo producer will work for a different channel, with a different target audience and creative brief.


  • Gold Sponsors
  • Awards After Party
  • Creative Partner
  • Silver Sponsors
  • Bronze Sponsors