Marketing Objective
IMPORTANT:
All entries submitted to the Promotion/Marketing Categories MUST
accompanied by a "Marketing Objective" and all entries submitted to the
Art Direction & Design Categories must be accompanied by a
"Creative Strategy."
One Third of the total score is dependent upon this section. When
completing the Online Entry, in 1000 characters or less (characters, not
words,) please indicate:
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The purpose of the project
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The creative brief
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It’s intended audience and result.
A Marketing Objective/Creative Strategy is NOT a description of the
piece. It is your opportunity to give the judges an indication of the
marketing challenge that this particular piece presented (goal, budget,
time constraints, etc.) what was the objective, was it successful, etc.
