Lee Hunt
Lee Hunt works as a strategist and trainer
for media companies around the world. Considered one of the industry’s leading
experts in television advertising and promotion, Lee works as a consultant
developing brand strategy for new and established networks, continues to
pioneer a new marketing discipline—break architecture & C3 retention
strategies, and conducts training workshops for television networks across the
globe. Lee began his career on the client side, launching and branding
Lifetime, VH1 and TNT. In the 90’s he founded one of TV’s most successful
creative services companies, Lee Hunt Associates, working with more than 100
different television networks around the world. He is the author of Fundamentals
of Television Advertising & Promotion and Break|Throughs, the
quarterly anthology of innovative advertising & promotion.
New Best Practices 2010 Part 1 and Part 2
Lee Hunt returns with two hours of groundbreaking strategies, innovative
tactics, and breakthrough creative. This year Lee digs deep
into "sustained best practices"— how top rated networks continue to
grow their brands year over year, focuses on overcoming the challenge of parity
programming, dissects the latest findings on secondary on-air events, and
explores the new breed of "hybrid promos."
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