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Awards

List of award categories
Section
cat. #
CATEGORY TITLE
Description
Submission Video Quantity
Duration
Video
26
BEST OUTDOOR OR PRINT AD
Any outdoor billboard or poster or print or press advertising, promoting a program, channel, VOD platform or service including Transit, Billboard, Adshel etc.
Single Entry
1
2MB (PDF for print)
Video
27
BEST USE OF DIGITAL / SOCIAL MEDIA
REVISED
The most creative, innovative and effective use of digital or social media to support a program, channel, platform or VOD service campaign or stunt. Can supply a demonstration reel.
Campaign Entry
Min 1, Max 3
1 x 3 minutes or less demonstration reel and/or 120 second or less videos and/or 2MB (PDF for print)
Video
28
BEST MARKETING VIDEO/SIZZLE REEL/SNEAK PEEKS PRESENTATION
Any non-broadcast long-format video-based promotion for a programme, season, platform, channel or VOD service. This category does not include agency or personal showreels.
Single Entry
1
3 Mins
Video
29
BEST SPONSOR / BRAND INTEGRATION SPOT(S)
Any single or group of thematically-related on-air or on-platform spot(s) that integrate a sponsor/consumer brand with a network, channel, programme, VOD service or content brand.
Campaign Entry
Min 1, Max 3
90 sec each
Video
30
SABC BEST INTEGRATED MARKETING CAMPAIGN
Any integrated marketing campaign for a program, channel or platform that uses at least 3 media.

A minimum 3 and a maximum of 6 related examples with a maximum duration of 90 seconds each may be submitted but one must be an on-air or on-platform video spot. Off-air examples must be submitted in JPEG format (under 2MB each).
Campaign Entry
Min 3, Max 6
90 secs each and/or 2MB (PDF for print)
Video
31
BEST PUBLIC SERVICE ANNOUNCEMENT / COMMUNITY SPOT
Any on-air or on-platform spot aimed at supporting or exposing a community related matter. Must have been produced or commissioned by a broadcast channel, service and/or VOD service or platform to support the community matter or initiative.
Single Entry
1
90 secs
Video
32
BEST RADIO PROMOTION
Any radio ad or radio initiative designed to promote a TV program, channel or platform or VOD service. (MP3 audio must be embedded in a video, and submitted as a video upload)
Campaign Entry
Min 1, Max 3
90 secs each, Max 3 Mins
Video
33
BEST PROMOTION FOR AN ONLINE OR VOD SERVICE
Any single video-based promotion/call to action for a channel’s online or VOD service.
Single Entry
1
90 secs
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